Author: Chip Cooper, Esq.
What is Digital Marketing Compliance for eCommerce and Digital Marketers?
Digital marketing compliance refers to the practice of creating digital marketing or digital advertising campaigns consistent with best practices that comply with legal and regulatory requirements for the protection of consumers.
Digital marketing compliance includes accountability guidelines for the actions and messaging of downstream marketing partners, affiliates, and influencers.
"Digital marketing doesn't have to be High-Risk. You can be both compliant and competitive while eliminating unintended compliance risks.