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The Ultimate Claims Substantiation Guide for Digital Marketers (+ Examples)

Posted by Chip Cooper | Jan 16, 2023 | 0 Comments

What we’ll cover: 1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims; 2. What are advertising claims; 3. What are deceptive advertising claims; 4. What is required for FTC substantiation for advertising claims; 5. 2 examples of advertising claims tactics you can use now; and 6. Top 10 FTC compliance guidelines for advertising claims.

How to Write Ads With Puffery That Are Legal (+ Puffery Examples): Your Complete Ads With Puffery Marketing Guide

Posted by Chip Cooper | Jan 06, 2023 | 0 Comments

You can get into serious legal trouble with puffery advertising if it crosses the fine line between puffery and false advertising. This article will provide a general formula for writing puffery advertising that's legal... to help you avoid a costly lawsuit for false advertising. We'll cover basic puffey guidelines for how to develop a working knowledge of the fine line between puffery and false advertising, with specific examples of puffery in advertising, including video.

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