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The Ultimate Claims Substantiation Guide for Digital Marketers (+ Examples)

Posted by Chip Cooper | Jan 16, 2023 | 0 Comments

What we’ll cover: 1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims; 2. What are advertising claims; 3. What are deceptive advertising claims; 4. What is required for FTC substantiation for advertising claims; 5. 2 examples of advertising claims tactics you can use now; and 6. Top 10 FTC compliance guidelines for advertising claims.

How to Write Ads With Puffery That Are Legal (+ Puffery Examples): Your Complete Ads With Puffery Marketing Guide

Posted by Chip Cooper | Jan 06, 2023 | 0 Comments

You can get into serious legal trouble with puffery advertising if it crosses the fine line between puffery and false advertising. This article will provide a general formula for writing puffery advertising that's legal... to help you avoid a costly lawsuit for false advertising. We'll cover basic puffey guidelines for how to develop a working knowledge of the fine line between puffery and false advertising, with specific examples of puffery in advertising, including video.

The FTC Cracks Down on Endorsements & Testimonials

Posted by Chip Cooper | Feb 25, 2022 | 0 Comments

The FTC Sends 700 Penalty Notice Letters Periodically, there are routine developments regarding FTC initiatives. This one isn't routine.On October 13, 2021, the FTC issued Penalty Notice Letters to more than 700 companies regarding the FTC's plans to hold companies responsible for engaging in unt...

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