Posted by Chip Cooper | Apr 22, 2025 |
You can get into serious legal trouble with puffery advertising if it crosses the fine line between puffery and false advertising.
This article will provide a general formula for writing puffery advertising that's legal... to help you avoid a costly lawsuit for false advertising.
We'll cover basic puffey guidelines for how to develop a working knowledge of the fine line between puffery and false advertising, with specific examples of puffery in advertising, including video.
Posted by Chip Cooper | Feb 22, 2025 |
In this article, we'll discuss the fine line between complying with Amazon's Seller Terms and Conditions - and unknowingly violating them in a way that can get your seller account suspended or permanently shut down.
You've invested too much time and effort into building your Amazon business to r...
Posted by Chip Cooper | Oct 05, 2024 |
What we’ll cover:
1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims;
2. What are advertising claims;
3. What are deceptive advertising claims;
4. What is required for FTC substantiation for advertising claims;
5. 2 examples of advertising claims tactics you can use now; and
6. Top 10 FTC compliance guidelines for advertising claims.
