Posted by Chip Cooper | Jan 16, 2023 |
What we’ll cover:
1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims;
2. What are advertising claims;
3. What are deceptive advertising claims;
4. What is required for FTC substantiation for advertising claims;
5. 2 examples of advertising claims tactics you can use now; and
6. Top 10 FTC compliance guidelines for advertising claims.
Posted by Chip Cooper | Jan 06, 2023 |
You can get into serious legal trouble with puffery advertising if it crosses the fine line between puffery and false advertising.
This article will provide a general formula for writing puffery advertising that's legal... to help you avoid a costly lawsuit for false advertising.
We'll cover basic puffey guidelines for how to develop a working knowledge of the fine line between puffery and false advertising, with specific examples of puffery in advertising, including video.
Posted by Chip Cooper | Apr 02, 2022 |
DOJ Issues “Guidance”, Not Regulations
On March 18, 2022, the U.S. Department of Justice (DOJ) issued guidance for the first time for website accessibility under Titles II and III of the Americans with Disabilities Act (ADA). The guidance comes almost 12 years after the DOJ first proposed to issu...
Posted by Chip Cooper | Mar 08, 2022 |
January 25, 2022: FTC Announces Fashion Nova Settlement
The FTC broke new ground by announcing a settlement with Fashion Nova LLC based on Section 5(a) if the FTC Act which prohibits “unfair or deceptive acts or practices in or affecting commerce”.
The new ground was that for the first time, the ...
Posted by Chip Cooper | Mar 03, 2022 |
The Subscription (Recurring Revenue) Model
Back in the day, subscriptions were generally limited to magazines or newspapers.Today, the subscription (recurring revenue) model has exploded in the online space. The explosion has been good for online business, but now regulations are evolving at an u...
Posted by Chip Cooper | Feb 25, 2022 |
The FTC Sends 700 Penalty Notice Letters
Periodically, there are routine developments regarding FTC initiatives. This one isn't routine.On October 13, 2021, the FTC issued Penalty Notice Letters to more than 700 companies regarding the FTC's plans to hold companies responsible for engaging in unt...