Trade Associations Get FTC Civil Penalty Notices for Influencers
Trade Associations Get FTC Notices for Influencers
How to Write Ads With Puffery That Are Legal (+ Puffery Examples): Your Complete Ads With Puffery Marketing Guide
You can get into serious legal trouble with puffery advertising if it crosses the fine line between puffery and false advertising. This article will provide a general formula for writing puffery advertising that's legal... to help you avoid a costly lawsuit for false advertising. We'll cover basic puffey guidelines for how to develop a working knowledge of the fine line between puffery and false advertising, with specific examples of puffery in advertising, including video.
The Ultimate Claims Substantiation Guide for Digital Marketers (+ Examples)
What we’ll cover: 1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims; 2. What are advertising claims; 3. What are deceptive advertising claims; 4. What is required for FTC substantiation for advertising claims; 5. 2 examples of advertising claims tactics you can use now; and 6. Top 10 FTC compliance guidelines for advertising claims.
DOJ Continues New Website Accessibility Guidance – Why You Should Take Notice
DOJ Issues “Guidance”, Not Regulations On March 18, 2022, the U.S. Department of Justice (DOJ) issued guidance for the first time for website accessibility under Titles II and III of the Americans with Disabilities Act (ADA). The guidance comes almost 12 years after the DOJ first proposed to issu...
The FTC Is Now Targeting the Collection, Moderation & Publication of Customer Reviews
January 25, 2022: FTC Announces Fashion Nova Settlement The FTC broke new ground by announcing a settlement with Fashion Nova LLC based on Section 5(a) if the FTC Act which prohibits “unfair or deceptive acts or practices in or affecting commerce”. The new ground was that for the first time, the ...
The FTC and States Crack Down on Recurring Revenue Subscription Offers
The Subscription (Recurring Revenue) Model Back in the day, subscriptions were generally limited to magazines or newspapers.Today, the subscription (recurring revenue) model has exploded in the online space. The explosion has been good for online business, but now regulations are evolving at an u...