Digital Marketing is Now Hyper-Regulated and High-Risk
Beginning in 2021, Three Events Have Triggered
Escalating New Marketing Risks
-->1. Accelerated FTC RuleMaking. After the U.S. Supreme Court ruled in 2021 that the FTC did not have the authority to levy fines under Section 13(b) of the FTC Act, the FTC has reacted aggressively with fast-tracked Rulemaking, updating existing Rules and proposing new Rules that are significantly more restrictive and burdensome... for purposes of levying fines. Rules define specific practices that are per se violations of the FTC Act (the FTC doesn't have to prove that the violation is deceptive to levy fines).
-->2. Ad Claim Granularity (a/k/a Hair Splitting). Continuing a trend that started in 2009, the FTC began to apply a more granular analysis for the net impression of ad claims by increasing the weight given to related implied claims and context. The result: more ad claims now require qualification statements to avoid enforcement actions for misleading claims. The combination of the New Rules and related ad claims is significantly raising the bar for substantiation compliance.
-->3. ChatGPT and Generative AI. In 2023, ChatGPT and Generative AI began to offer new marketing opportunities; however, the FTC has already begun weighing in regarding future regulations for the use and integration of AI in products and online services.
The result: the new hyper-regulation and resulting high-risk is fundamentally changing how digital marketers and agencies generate and convert leads to sales. Outdated digital marketing compliance strategies and tactics won't work anymore.
I am the eCommerce and Digital Marketing Attorney to help you Navigate the New Marketing Risks with Confidence
Working Directly With You.
For Your Business.
No attorneys-by-committee. You'll be working only with me, not another attorney.
I understand just how important navigating numerous, complicated, and confusing digital marketing compliance regulations can be to you and your business.
I will help you be compliant... without your sales taking a hit.
I refuse to believe in the myth that marketing compliance is like a "zero-sum game" (the myth that digital marketing compliance always costs a corresponding amount of sales).
You deserve peace of mind knowing you can be compliant and profitable.
Chip Cooper, eCommerce Attorney
I'll work tirelessly for you and your eCommerce business.
An eCommerce and Digital Marketing Attorney You Can Rely On
I'm devoted to developing
customized compliance tactics
for digital marketing compliance.
I'll create a digital marketing compliance
Playbook that fits you, and your
business's specific needs.
I'll work tirelessly to help you avoid new digital marketing compliance pitfalls you may not even be aware of.
I work to always be accessible to clients and proactive with legal services.
BOOK A COMPLIMENTARY CALL TODAY, and let's discuss how we can help you improve your present risk profile.
"In our hyper-regulated digital marketplace, there's no eCommerce attorney I recommend more than Chip Cooper."
Digital Marketing Entrepreneur & Corporate CTO
With my breadth of experience, I can help.
Adjunct Professor of Law 20 years
Attorney Peer Rating
CEO & Co-Founder
"The great thing about working with Chip is his deep expertise as an eCommerce attorney, coupled with his ability to talk in simplified, plain language while still covering the legal pitfalls for digital marketing compliance."
Director of Data Integrity Georgia State University
3 Ways We Can Work Together:
Your Customized Digital Marketing Compliance Playbook (A Trusted Tactical Plan You Can Rely On)
Back in the day, hit-or-miss and uncoordinated digital marketing compliance tactics may have worked well in some circumstances. Not so, in today's hyper-regulated digital marketplace.
Most of these old tactics no longer work, and they'll get you into hot water today.
Example: make over-the-top earnings claims on your sales page, but add an earnings disclaimer that completely contradicts these earnings claims.
Example: publish "success story" testimonials without a generally expected results disclosure
To begin, I'll provide an initial compliance assessment.
After the initial assessment, there are 2 basic approaches for my assistance.
1. The Macro Approach ("30,000 Foot View"). There may be some general, overall opportunities for the elimination of unnecessary marketing compliance risk. I can recommend a few strategic changes that can have a significant strategic impact on reducing your digital marketing compliance risk.
I can help you grow your business with confidence with your customized Playbook of simplified and reliable digital marketing compliance tactics.
More Information: Marketing Compliance
Website Platform/eCommerce Legal Documents
I can help by recommending the best mix of carefully worded eCommerce and digital marketing compliance documents for on-time delivery, plus implementation guidance.
More Information: Website Documents
A SaaS Agreement That Helps You Streamline Negotiations & Close Deals Efficiently
Your SaaS agreement should cover the essential points.
* Data Security,
* Service Level Agreement SLA),
* Intellectual property rights,
* Liability and indemnification,
* Pricing and payment terms.
But what if it doesn't convert well?
What if you get bogged down in protracted negotiations with a SaaS agreement that should be relatively straightforward?
If these challenges are familiar, you need a SaaS agreement plus a negotiating strategy that fits your business and your target market.
It will help streamline your negotiation process and eliminate issues that cost you time and money.
More Information: SaaS Agreements
"I keep Chip on 'Speed Dial' for Digital Marketing Compliance. Personally, I would not use any other eCommerce attorney."
International TV Host / Marketing and Revenue "Fixer" to the Stars
2 Steps To See If We're a Good Fit:
- Book a "30-Minute Connect" call --> Book a Call
- Q&A on the call. You will learn if we're a good fit.
2-Minute Digital Marketing Compliance Email
This is not a typical newsletter (they take too long to read on a busy day).
You can read my weekly 2-Minute Email in 2 minutes or less.
It gets right to the point; no fluff.
If each week, you'd like alerts, tips, insights, strategies, and tactics
you can digest quickly and use,
written in a straightforward, conversational way
to help you navigate the New Marketing Risks,
this is for you.
"I read every single email that Chip sends out. I don't save them for later. I read them as
soon as I see them. Why? Simple. Because they help me stay compliant with FTC
regulations. A simple two-minute read has the potential to prevent me (or anyone) from
unknowingly violating one of the constantly changing regulations ...which therefore means
that the same two-minute read has the potential to keep me from losing my business
and everything I've worked so hard to build. The bottom line is when it to what Chip says.
It could make all the difference in the world."
"Chip, your 2-Minute email is fantastic. It helps me keep up with the latest developments."
eCommerce Compliance Playbook
Sign up below to download the Playbook
Navigating the Legal Pitfalls in eCommerce:
A Checklist for How an eCommerce Attorney Can Help
Chip Cooper, Esq., eCommerce Attorney
Are you an eCommerce business owner who wants to avoid legal pitfalls and protect your business? Look no further. Navigating the complex world of eCommerce law can be challenging, but with the help of an eCommerce attorney, you can ensure that your business is compliant and protected.
An eCommerce attorney specializes in the legal issues that arise in the world of online businesses. From intellectual property and copyright infringement to privacy and data protection, these experts have the knowledge and experience to guide you through the legal maze and safeguard your business.
Why is this important? Well, the consequences of non-compliance can be severe. Fines, legal disputes, and damage to your reputation are just a few of the potential outcomes. By working with an experienced eCommerce attorney, you can proactively identify and address any legal issues before they become major problems.
Don't let legal complications hinder the growth of your eCommerce business. Consult with an eCommerce attorney to navigate the legal landscape and protect your business from potential risks and liabilities.
Common legal pitfalls in eCommerce
Running an eCommerce business comes with its fair share of legal challenges.
From intellectual property infringement to privacy concerns, it's crucial to be aware of the common legal pitfalls in the eCommerce industry. By understanding these pitfalls, you can proactively protect your business.
One common legal pitfall in eCommerce is intellectual property infringement.
With the rise of online businesses, the risk of trademark and copyright infringement has also increased. Without proper knowledge and guidance, you may unintentionally violate someone else's intellectual property rights, leading to legal disputes and potential financial losses.
Another legal challenge eCommerce businesses face is privacy and data protection.
As an online business, you collect and store sensitive customer information, such as names, addresses, and payment details. If you fail to comply with privacy laws and regulations, you risk exposing your customers' data to breaches and facing legal consequences.
There are also legal issues involving product liability in eCommerce.
If a customer is injured or experiences harm due to a defective product they purchased from your online store, you could be held liable. Understanding your responsibilities as an eCommerce business owner and implementing proper product safety measures is crucial to avoid legal disputes.
Importance of hiring an eCommerce attorney
Now that you're aware of the legal pitfalls in eCommerce, you may wonder why hiring an eCommerce attorney is essential.
Well, the consequences of non-compliance can be severe. Fines, legal disputes, and damage to your reputation are just a few of the potential outcomes. By working with an eCommerce attorney, you can proactively identify and address any legal issues before they become major problems.
An eCommerce attorney specializes in the legal intricacies of online businesses. They have in-depth knowledge and experience in dealing
with the unique legal challenges that eCommerce entrepreneurs face. By consulting with an eCommerce attorney, you gain access to expert guidance and advice specific to your industry, ensuring that your business operates within the bounds of the law.
Moreover, an eCommerce attorney can help you navigate the ever-changing landscape of eCommerce laws and regulations.
They stay up-to-date with the latest legal developments and can provide you with valuable insights to keep your business compliant. With their assistance, you can focus on growing your eCommerce business, knowing that you have a legal expert by your side.
Services offered by eCommerce attorneys
eCommerce attorneys offer a range of services tailored to the needs of online businesses. Whether you're just starting out or have an established eCommerce venture, an attorney can provide invaluable assistance in various areas of eCommerce law.
Here are some of the key services offered by eCommerce attorneys:
Legal compliance: eCommerce attorneys can review your business practices and ensure that you comply with all relevant laws and regulations. They can help you draft privacy policies, terms of service, and other legal documents necessary for your online business.
Intellectual property protection: ECommerce attorneys can assist you in protecting your intellectual property rights. Intellectual property rights include trademarks, copyrights, and patents.
Filing Trademark Applications: They can conduct thorough trademark searches, file trademark applications, and help enforce your intellectual property rights if infringement occurs.
Contract drafting and negotiation: eCommerce attorneys can help you draft and negotiate contracts with suppliers, and manufacturers. They can ensure that your contracts are legally sound and protect your interests in any business dealings.
Dispute resolution: In the unfortunate event of a legal dispute, an eCommerce attorney can represent your interests. You'll need expert help in navigating the dispute resolution process. Whether it's negotiating a settlement or litigating in court, you'll need expert guidance.
Data protection and privacy: eCommerce attorneys can assist you in understanding and complying with data protection and privacy laws. They can help you implement robust data protection measures, draft privacy policies, and help ensure that your business is GDPR if required.
How to find the right eCommerce attorney for your business
Finding the right eCommerce attorney for your business is crucial to ensure a successful and long-term partnership. Here are some key factors to consider when selecting an eCommerce attorney:
Experience: Look for an attorney with extensive experience in eCommerce law. They should have a track record of successfully handling cases and providing legal advice to online businesses.
Industry knowledge: ECommerce is a unique industry with its own set of legal challenges. It's important to find an attorney who understands the intricacies of online businesses and can provide tailored advice specific to your industry.
Reputation: Research the attorney's reputation and client testimonials. Look for online reviews and ask for recommendations from fellow eCommerce entrepreneurs or business associations.
Communication and availability: Effective communication is key when working with an attorney. Ensure that the attorney you choose is responsive and available to address your concerns in a timely manner.
Fees: Discuss the attorney's fee structure upfront to avoid any surprises. Some attorneys may bill on an hourly basis, while others may offer fixed-rate (flat fee) packages for specific services that are a big help with budgeting legal fees.
Remember, finding the right eCommerce attorney is an investment in the future of your business. Take the time to research and interview potential candidates to ensure a good fit.
Key considerations when working with an eCommerce attorney
Once you've found the right eCommerce attorney for your business, it's essential to establish a productive working relationship. Here are some key considerations to keep in mind:
Open communication: Maintain open and transparent communication with your attorney. Clearly communicate your business goals, concerns, and any legal issues you may encounter.
Regular consultations: Schedule regular consultations with your attorney to stay updated on any legal developments affecting your business. This proactive approach can help you address potential risks before they escalate.
Document everything: Keep a record of all communications with your attorney, including emails, contracts, and legal advice received. This documentation can be invaluable in case of any disputes or misunderstandings.
Collaboration: Work collaboratively with your attorney to address legal issues and implement recommended strategies. Your attorney is there to guide you, but ultimately, you are responsible for the legal compliance of your eCommerce business.
Remember, your attorney is a valuable partner who can help you navigate the legal complexities of eCommerce. By working together, you can protect your business and mitigate potential risks.
Case studies: Examples of legal challenges in eCommerce and how an attorney helped
To illustrate the importance of an eCommerce attorney, let's explore a few case studies of legal challenges faced by online businesses and how an attorney helped resolve them.
Trademark infringement: An eCommerce business received a cease and desist letter from a larger company claiming trademark infringement. With the help of an eCommerce attorney, the business owner successfully proved that their use of the trademark fell under fair use.
Data breach: An online retailer experienced a data breach, compromising sensitive customer information. The eCommerce attorney navigated the legal requirements for notifying affected customers, mitigated potential liabilities, and implemented stronger data protection measures.
Counterfeit products: An eCommerce business discovered counterfeit versions of their products being sold on an online marketplace. The attorney helped the business enforce their intellectual property rights, file takedown notices, and pursue legal action against the counterfeit sellers.
These case studies highlight the value an eCommerce attorney brings to the table. They have the expertise to handle complex legal challenges and protect your business from potential harm.
Frequently asked questions about eCommerce law
What are the consequences of non-compliance with eCommerce laws?
Non-compliance with eCommerce laws can result in fines, legal disputes, damage to your reputation, and even the closure of your business.
Do I need an eCommerce attorney if I'm just starting out?
It's highly recommended to consult with an eCommerce attorney, especially when starting out. They can help you navigate the legal landscape, ensure compliance, and set your business up for success.
How much does it cost to hire an eCommerce attorney?
The cost of hiring an eCommerce attorney varies depending on factors such as their experience, the complexity of your business, and the services required. It's best to discuss fees upfront to avoid any surprises.
What is the role of an eCommerce attorney in dispute resolution?
In dispute resolution, an eCommerce attorney represents your interests and helps you navigate the legal process, whether it involves negotiation, mediation, or litigation.
Resources for staying up-to-date with eCommerce legal regulations
Staying informed about eCommerce legal regulations is crucial for the success of your business. Here are some resources to help you stay up-to-date:
Industry publications: Subscribe to industry-specific publications and newsletters that provide regular updates on legal developments in the eCommerce space.
Follow reputable legal blogs that focus on eCommerce law. These blogs often break down complex legal concepts into easily understandable articles.
Attend webinars and conferences dedicated to eCommerce law. These events offer valuable insights from legal experts and provide an opportunity to network with other eCommerce professionals.
Industry associations: Join industry associations or online communities that focus on eCommerce. These platforms often provide resources and discussions on legal matters relevant to online businesses.
eCommerce attorney newsletters: You can sign up for my complimentary weekly newsletter on this website: 2-Minute email. It's designed to provide legal alerts and updates for eCommerce entrepreneurs to help them keep of the the latest legal developments in eCommerce law.
By actively seeking out and utilizing these resources, you can stay ahead of legal changes and ensure that your business remains compliant.
Conclusion: The importance of proactive legal counsel in eCommerce businesses
In the rapidly evolving world of eCommerce, legal compliance is essential for the success and longevity of your business.
Navigating the legal landscape can be overwhelming, but with the help of an eCommerce attorney, you can proactively address potential legal pitfalls and protect your business from risks and liabilities.
From trademark infringement to data protection, an eCommerce attorney specializes in the legal issues specific to online businesses. They offer a range of services, including legal compliance, intellectual property protection, contract negotiation, and dispute resolution. By working closely with an eCommerce attorney, you can ensure that your business operates within the bounds of the law and stays ahead of legal developments.
So, don't let legal complications hinder the growth of your eCommerce business.
Consult with an eCommerce attorney to navigate the legal landscape and protect your business from potential risks and liabilities. With their guidance and expertise, you can focus on what you do best – growing your online business and serving your customers.